.avif)
Games for Impact Essentials
Interviews with the world’s leading games-for-impact creators, gamification designers, and social scientists about how to create a game that really does change the world.
Learn from the world's leading games-for-impact creators. Access the playlist here on Spotify.
Psychology Techniques
Rewards
A digital, physical, or emotional reward given to the participant after they complete a task or improve their performance.
Design Tools
Tools and systems to design better behavior-informed products of change.
Novelty
An exciting and unusual experience helps to attract attention, build emotional resonance, and make information stick.
Social Comparison
Comparing an objective measure of one person or entity's environmental score against others or against the group average.
Time-Based Challenge
Applying a specific start and end date for a behavior increases people's propensity to commit to the action.
Groups
Putting people into groups as a way to create accountability, social cohesion, and social diffusion that leads to persistent behavior change.