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Henry the Giant Heat Pump
A mobile heat pump engagement station designed for novelty, and generating new leads of heat pump customers.
Remember Thomas the Tank Engine?
Henry the Giant Heat Pump is a 3D giant heat pump on wheels that can be rolled down any street to attract attention and engagement.Henry has colorful LED lights, music, and bubbles - and a FACE. We love things with faces.
Community members can go inside Henry to discover a cosy science-museum type of experience where they learn about heat pumps, electrification, and emissions.Sales reps and an electrification expert are standing by to help guide the attention into real installations.
Psychology Techniques
Character Expressions
The facial expression of a character animal or emoji is used to communicate data as "happy" or "sad" in lieu of using a number or color.
Interactivity
An interactive experience designed to increase people's emotional attachment to the issue.
Novelty
An exciting and unusual experience helps to attract attention, build emotional resonance, and make information stick.
Marketing Funnel
A system for attracting the attention of new people and converting them into customers.