Alessia Dorigoni PhD

Neuroscience of Consumer Choices, marketing, communications, social norms.

I'm Dr. Alessia Dorigoni, a consumer neuroscientist, consultant, and trainer specializing in consumer behavior analysis. For years, I've been involved in research, teaching, and consulting, with an interdisciplinary approach that combines neuroscience, behavioral economics, and creativity . I'm currently a researcher at the Department of Neuroscience, Imaging, and Clinical Sciences at the University of Chieti, where I teach in the Master's program in Behavioral Economics and Consumer Neuroscience.

With over ten years of experience, I use scientific methodologies to understand how consumers analyze and react to information, providing valuable insights to improve marketing strategies and communications .

My academic background includes a Ph.D. in Economics and Management at the Consumer Neuroscience Laboratory of the University of Trento, experiences at the Harvard Summer School and at the Eye Tracking Academy in Lund.

These studies have allowed me to develop advanced skills in the analysis of eye movements, facial expressions, and skin conductance to deeper understand consumer behavior.

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Podcast Interview 🎧: Everyone Else is Doing It. The Surprising Power of Social Norms

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