Yard Badges

A badge system for households to publicly showcase their home's clean energy features to neighbors in their front yard by competing with other houses in a challenge to collect all three badges.

Decarbonization
Physical Products
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The Yard Badge tool is an innovative community engagement strategy designed to encourage households to adopt climate-friendly upgrades and showcase their environmental leadership.

The tool consists of three round outdoor badges, each representing a significant step toward sustainability:

  1. Solar Badge - Awarded to homes that have installed solar panels.
  2. EV Badge - Displayed by households owning an electric vehicle.
  3. Electric Badge - Given to homes that have transitioned to being fully electric and eliminated natural gas use.

These visually appealing badges are placed in the front yards of participating homes, creating a tangible symbol of progress and sparking conversations among neighbors.

The Yard Badge initiative is part of the Block Club Program, a gamified effort to foster collective action within neighborhoods. The program sets a shared goal: for every house on the block to earn all three badges within a set timeframe.

By integrating friendly competition, social proof, and community pride, the Yard Badges drive meaningful transitions away from fossil fuels, reduce emissions, and build momentum toward a cleaner future.

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