SalesForce Tower Emissions Display

The infographic can also support climate campaigns, encouraging actions like heat pump installations, demand response programs, and switching to electric vehicles.

Energy
Digital Displays
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This project involves designing a dynamic data infographic for the massive digital screen at the Salesforce office in downtown San Francisco. Visible to passersby on the street, this screen would display daily updates on the city's electricity, gas, and fuel emissions, offering a visually engaging way to promote energy and carbon literacy.

Key Features:

  • Daily Emissions Data:
    • The infographic would provide real-time updates of San Francisco's electricity, gas, and fuel emissions, allowing viewers to understand the city’s carbon impact in a clear and accessible format.
  • Energy Literacy:
    • The display would help the public learn about energy consumption and carbon emissions, fostering greater awareness of the city’s environmental impact.
  • Climate Campaign Integration:
    • The infographic could be paired with energy-related campaigns, such as promoting demand response programs, encouraging heat pump installations, or motivating the switch to electric vehicles, driving awareness and engagement.

This innovative use of the Salesforce screen would transform a highly visible public space into an educational tool, promoting climate action through data transparency and visual storytelling.

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Psychology Techniques

Ambient Messaging

A signal or message displayed in the ambient environment such as on a wall or street where all passers-by can see it.

Color Signal

Color systems that signal good or bad performance instantly.

Feedback Loop

A system that measures the environmental impact of an action and displays it with continuous feedback to the actor.

Tracking Progress

A mechanism for tracking progress towards a goal that brings attention to, and rewards progress.