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School of Climate Action Design
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Psychology Techniques
Ambient Messaging
A signal or message displayed in the ambient environment such as on a wall or street where all passers-by can see it.
Block Leader
A self-appointed community leader who talks to neighbors on nearby streets and brings them together to support residential environmental goals.
Character Expressions
The facial expression of a character animal or emoji is used to communicate data as "happy" or "sad" in lieu of using a number or color.
Color Signal
Color systems that signal good or bad performance instantly.
Commitment Device
A mechanism that causes someone to make a verbal or written promise to another person to complete an action.
Community Scale Feedback
Publicly displayed data showing a community's collective environmental impact as a group.
Constructive Imagination
Active creative exercises involving writing, drawing, or building models of eco solutions.
Design Tools
Tools and systems to design better behavior-informed products of change.
Disclosure
When the government enforces mandatory disclosure of environmental impact in the form of a label or sticker that must be displayed at the point of sale.
Feedback Loop
A system that measures the environmental impact of an action and displays it with continuous feedback to the actor.
Groups
Putting people into groups as a way to create accountability, social cohesion, and social diffusion that leads to persistent behavior change.
Group Goal
When a group collectively works together towards a shared goal to help maintain persistent motivation.
Interactivity
An interactive experience designed to increase people's emotional attachment to the issue.
Identity
Ways to enhance people's environmentally conscientious identity is a foundation to persistent intrinsic motivation.
Novelty
An exciting and unusual experience helps to attract attention, build emotional resonance, and make information stick.
Marketing Funnel
A system for attracting the attention of new people and converting them into customers.
Social Comparison
Comparing an objective measure of one person or entity's environmental score against others or against the group average.
Social Diffusion
The mechanism of how behaviors, values, and preferences spread from one person to another via social contact.
Time & Place
A prompt or alteration to the way the person interacts with their immediate physical environment.
Time-Based Challenge
Applying a specific start and end date for a behavior increases people's propensity to commit to the action.
Tracking Progress
A mechanism for tracking progress towards a goal that brings attention to, and rewards progress.
Social Signaling
A tool for people to publicly display their green performance that stimulates others to imitate the behavior.
Rewards
A digital, physical, or emotional reward given to the participant after they complete a task or improve their performance.