Principles of Designing Change Masterclass

In our Designing Change Masterclass, our founder Katie Patrick shares her signature framework for understanding how large-scale change actually happens.

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What You Will Discover

1. The 5 Hidden Mistakes That Cause Climate Programs to Stall

Most environmental initiatives are built on assumptions about behavior that seem logical but often produce disappointing results.

Discover the five recurring design mistakes that limit participation, weaken engagement, and prevent programs from reaching their full potential.

2. Why Education Alone Rarely Changes Behavior

Most organizations invest heavily in awareness, information, and communications.

Yet neuroscience shows that understanding a problem and acting on it are governed by very different systems in the brain.

Learn why information rarely drives action on its own, and why successful programs focus on designing action systems rather than information systems.

3. The Secret Behind Self-Reinforcing Movements

What causes some initiatives to gain momentum while others require constant effort and promotion?

Explore the hidden conditions that transform isolated actions into self-reinforcing participation, where community activity begins generating its own energy and growth.

4. The 12 Principles of Designing Systems That Scale

Drawing from systems theory, behavioral science, environmental psychology, and the science of emergence, Katie introduces twelve foundational principles that allow positive behaviors to spread through groups, communities, and organizations.

These principles reveal how small actions can accumulate into larger patterns of collective change and create the conditions for tipping points to emerge.

5. The 6-Step Engagement Funnel Framework

Every successful initiative follows a pathway from first awareness to meaningful action.

Learn the six stages that move people from passive observers to active participants, and how to identify the bottlenecks preventing your audience from progressing.

This framework provides a practical blueprint for increasing participation, improving conversion rates, and creating stronger engagement systems.

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Participants will leave with a systems-level framework for assessing existing programs, identifying hidden leverage points, and uncovering opportunities to dramatically increase participation and impact.

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