Choice Architecture Essentials • The Secret to High Follow-though

This session is all about designing interfaces and experiences that help people stay engaged, avoid overwhelm, and actually follow through on environmental behaviors—whether it's composting, switching to clean energy, reducing waste, or all of the above.

We’ll Cover:

• The core principles of choice architecture: how to structure decision-making environments that nudge people toward better environmental choices
• The concept of cognitive load: how to reduce mental friction and avoid decision fatigue when presenting multiple actions
• The art of sequencing, grouping, and timing: how to layer actions so they feel doable, not daunting
• How to design for momentum and motivation, not just information
• Best practices in micro-interactions, layout, language, and prompts to guide users through complex multi-action flows

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