Name: The Behavior Mapping System™ Bootcamp 2027
Location: Zoom

Map the pathway to action and apply 97 proven psychology and gamification techniques to make change happen.

Behavior mapping is a core tool for designing change — yet few environmental professionals have ever learned how to do it.

If you're trying to influence people to take any action at all for the climate, you need to know how to behavior map.

Behavior mapping lets you map your target human’s pathway to action: what they’re doing now, where in their journey you can capture their attention, and which psychological techniques you can use to get them to act, buy, participate, or change.

In this 3½-hour masterclass, you’ll learn THE BEHAVIOR MAPPING SYSTEM™ — Hello World Labs’ signature 10-step framework for mapping the pathway to action and strategically applying 97 behavioral psychology, nudge, progress-tracking, and gamification techniques proven to influence environmental behavior.

10 steps. 97 techniques. One systematic process for designing action.

It’s powerful. It’s detailed. And instead of guessing what might work, you’ll leave with a systematic way to generate better ideas — and design interventions that create real, measurable CO₂ ☁️⬇️ results.

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Why do you need it?

Most ideas, apps, and programs designed to save the planet start off a bit like a lump of dough – lacking the detail and nuance it takes to solve a real-world problem.

New concepts usually start out fuzzy and then refine with time. But the risk is, too many projects stay fuzzy, then don't enough buy-in (because of the fuzziness) until they eventually . . . fuzz out . . . 😞

The behavior mapping process I developed is like putting dough through a spaghetti machine.

It will squish out the inconsistencies and unforeseen blind-spots in your mission with razor-like precision until you develop an elegant, de-fuzzed, and laser-focused concept that people love.

What you'll learn in the workshop

The process centers around the "The God Metric" – a single environmental data point you want to shift that has a beginning, an end, and a way of tracking progress to reach your goal.

We'll systematically go through a full catalogue of nearly one-hundred evidence-based persuasive techniques drawn from behavioral science, neuroscience, game design, and environmental psychology and asses how each of them could be used in your mission.

Then we will map out the steps you want your target person and how we will influence them to act in a surgical level detail using this ten-step process:

1. The God Metric - What is the one environmental metric you are trying to change?

2. The Actor - Who is the target actor you are trying to influence?

3. First Contact - How will your target actor first see or hear about your project? (18 tools)

4. Cue - How will you cue them to act? (10 tools)

5. Data - What data sets are you working with? (8 tools)

6. Action - What specific action do you want your actor to take? (2 tools)

7. Progress & Goals - How will you display progress towards a goal? (10 tools)

8. Nudges - Which behavior and gamification techniques will you use? (22 tools)

9. Enhancers - How can you enhance the salience of the experience? (10 tools)

10. Rewards - How will your actor be rewarded after they do the action? (16 tools)

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Who's it for?

Climate professionals seeking to increase action, traction, responses, and adoption of their programs, startups, and products.

Program managers for energy, decarbonization, and electrification.
Sustainability managers at local government.
Startup entrepreneurs in climate, clean-tech, and sustainability.
Manufacturers of decarbonization and environmental products.
Corporate impact, CSR, and sustainability consultants.
Community climate organizers.
UI/UX and graphic designers.

What you'll come out with

Once you know what each of the techniques are, why they work, and how to apply them, you can put them together like ingredients in a cake.

The behavior mapping process will guide you to develop a clear sense of how you'll track (and show) measurement-driven progress towards a climate goal, a map of your target audiences' steps, the selection of behavioral and gamification nudges you'll use, the skeleton UI/UX of your app or platform, and your marketing plan.

It may even map out your entire business model, sales funnel, and hopefully, deliver a refined and elegant idea that drives real climate action!

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Event info

This is a paid event hosted inside the Hello World Labs Community. Registrants receive the physical Behavior Mapping Card Kit, Miro Board template, 3 1/2 hours of video tutorials, community access, and live workshop.