.avif)
UNEP Clean Seas Pledge
An interactive behavior change tool designed to increase public commitments to reducing plastic pollution.
A public commitment campaign that encourages individuals to reduce plastic pollution.
Built on commitment theory and identity-based behavior change, the pledge helps participants align their actions with environmental values while contributing to broader community goals.
Psychology Techniques
Character Expressions
The facial expression of a character animal or emoji is used to communicate data as "happy" or "sad" in lieu of using a number or color.
Commitment Device
A mechanism that causes someone to make a verbal or written promise to another person to complete an action.
Identity
Ways to enhance people's environmentally conscientious identity is a foundation to persistent intrinsic motivation.
Rewards
A digital, physical, or emotional reward given to the participant after they complete a task or improve their performance.
Social Diffusion
The mechanism of how behaviors, values, and preferences spread from one person to another via social contact.
Social Signaling
A tool for people to publicly display their green performance that stimulates others to imitate the behavior.