‍‍The Ideas Game is a design-thinking type of card game designed to help groups generate innovative, behavioral science-backed ideas to tackle real-world environmental challenges.

The game kit comes with five sets of cards: one featuring various target individuals or groups (like teachers, sailors, or car owners), another with environmental issues such as carbon dioxide emissions, water usage, pollution, or deforestation, and a third with 100 behavioral science and gamification tools.

Players randomly select a target group, an environmental issue, and three behavioral science strategies, combining these elements to spark creative, unconventional solutions for measurable environmental change.

This game draws on Katie Patrick’s signature behavioral mapping card kit, which focuses on analyzing environmental customer journeys through a structured process.

The Ideas Game offers a light, playful way to learn this method, encouraging participants to think critically about how behavior can be influenced to drive positive environmental outcomes.

By blending randomness and behavioral science, the game inspires creative thinking, group collaboration, and the generation of actionable ideas for sustainability.

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Key Features:

1. Target Groups: Cards representing various actors such as teachers, sailors, or car owners.
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2. Environmental Issues: A range of environmental data points to tackle, including carbon emissions, water use, pollution, trash, and forest cover.
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3. Behavioral Science Tools: A deck of 100 cards offering scientifically-backed strategies and gamification techniques to address the selected environmental challenge.
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4. Creative Ideation: The random combination of cards encourages out-of-the-box thinking, helping players approach environmental issues from new angles and develop effective, innovative solutions.