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Best Ever Earth Day Festival Ideas
18 easy and fun ideas for a fabulous Earth Day fair.
A collection of novel interactive activities designed to maximize participation and engagement during environmental events. The guide incorporates behavioral science principles such as social norms, identity building, public commitment, and experiential learning to turn awareness into action.
Psychology Techniques
Groups
Putting people into groups as a way to create accountability, social cohesion, and social diffusion that leads to persistent behavior change.
Identity
Ways to enhance people's environmentally conscientious identity is a foundation to persistent intrinsic motivation.
Novelty
An exciting and unusual experience helps to attract attention, build emotional resonance, and make information stick.
Marketing Funnel
A system for attracting the attention of new people and converting them into customers.
Interactivity
An interactive experience designed to increase people's emotional attachment to the issue.
Social Diffusion
The mechanism of how behaviors, values, and preferences spread from one person to another via social contact.