Linsey Nancarrow

Experience Innovation Leader 🌿 🌺 💡| Shaping future-ready, behavior-centered solutions for climate & sustainability | PNW Climate Week Executive Organizer 🌎 | Climate Designers Seattle Co-Lead.

What if your customer experience could level up both your mission and your business?For too long, sustainability has carried a reputation for being hard—more sacrifice, more effort, more friction, more cost.But it doesn’t have to be. The right experience flips the script, making sustainable choices the easiest ones to make.And here’s the truth: when more people say yes to your mission, your business grows too. Impact and success rise together.

Signs your experience may be holding you back:

– Tech debt or outdated design slows you down.

– People use it, but don’t feel loyal.

– Growth has softened and you don’t know why.So you try fixes: a new campaign, a UI refresh, extra features, more sales hires, bigger platforms, quick internal workarounds.

Sometimes they help. But if something still feels off, it’s because they’re piecemeal.

What’s missing is a big-picture strategy—one that sees the whole journey. How people first notice you. What sparks them to try. Where effort piles up. Why they stick—or stop. And that means looking at the behaviors shaping every step. Without that lens, the experience never clicks the way it should.

That’s where I come in. As an Experience Innovation Leader, I bring behavior design, systems thinking, and human-centered strategy. I help mission-driven teams see the journey end-to-end—where people pause, why they drop off, and what moves them forward.Behavior design is my toolkit. It makes hidden patterns visible.

It shows what really drives action—and what gets in the way.With that clarity, we can reimagine your experience so people adopt it, stick with it, and champion it. ✨ Is this for you?– For B2B teams, this might mean smoother onboarding, clearer adoption paths, and client experiences that build long-term trust.

For B2C teams, it might mean simpler journeys, making sustainable choices more rewarding, and turning one-time users into loyal advocates.Either way, my toolkit works across both worlds—because behavior design is about people, and people drive every kind of business.🌱

My mission as a design and innovation leader is to help accelerate climate and sustainability solutions. Over two decades, I’ve led innovation programs, digital transformations, and experience strategy across industries—from insurance to cleantech to civic innovation. My background blends user research, behavior design, and human-centered strategy—now focused on helping organizations create future-ready experiences that reflect their mission and move people to action.