This project involved working with the team behind the Roblox game Sky Farm Island to create tools that encourage families in Singapore—parents and kids alike—to participate in real-life vegetable growing. The goal was to integrate digital gameplay with hands-on, community-based agricultural activities, making vegetable growing a fun and rewarding experience for both children and their parents.

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Key Design Features:

• 30-Day Growing Challenge:
  • A structured challenge encouraging families to grow vegetables over a 30-day period, fostering engagement through clear milestones and daily tasks.
• Pledge and Commitment System:
  • A tool for families to make a formal pledge to start growing vegetables, encouraging accountability and sustained participation.
• Step-by-Step Growing Instructions:
  • Simple, easy-to-follow instructions guiding families on exactly what to grow, tailored for Singapore’s local climate and community spaces.
• Outreach Plan for Parent Groups:
  • A targeted outreach strategy aimed at local parent groups to generate awareness and recruit families to join the growing initiative.
• Social Invitation and Sharing System:
  • A social sharing tool for kids and parents to capture evidence of their growing efforts and share it with others in the community, creating a network of shared progress and support.
• Face Cut-Out Stands for Engagement:
  • Fun, novelty stands where kids can take photos with their faces cut out, encouraging participation and spreading awareness through social media.
• Rewards System for Successful Growers:
  • Families who successfully start and sustain their vegetable growing are rewarded with badges, certificates, or in-game rewards to motivate continued engagement.

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This set of tools was designed to create a bridge between the virtual world of Sky Farm Island and real-world gardening, fostering both digital and physical community participation.